The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started.
Get to know your platforms:
the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like:
– What are my clients predominantly using to stay in touch with their favourite brands online: their mobiles, email, social media, blogs and/or websites?
– How are they staying in touch? Are they simply browsing for information or do they enjoy interacting with a brand?
– Which platform/s would I like my clients to see me on? Do I want to say a lot quickly, do I want to create a space where interaction is key, or is my brand more image driven than information rich?
As soon as you can pinpoint the above you’ll be ready to take the next step which will be to research the different platforms available to you on the world wild web.
For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.